‘70% of OTT viewers frustrated with content navigation’
The Hindu
Some 46% surf for 6 minutes to find something worth watching: Accenture study
About 70% of streaming video consumers in India are frustrated with content navigation and 46% of them spend more than six minutes to find something worth watching, reported Accenture on Thursday.
Consumers believe that over 60% of the content they are paying for is not relevant to them, while some 81% of consumers wished if they could easily switch over between OTT channels to see if any provided better and more relevant content, as per Accenture research.
Saurabh Kumar Sahu, managing director and lead for Communications, Media and Technology practice, Accenture in India said, “As the video streaming segment has matured, consumers are increasingly finding the experience to be complicated, expensive and hard to use.”
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