$5.5M for Jasper tourism recovery pledged by federal, provincial governments

Ottawa will spend $3 million on international advertising to attract visitors back to Jasper and Alberta is putting $2.5 million towards helping tourism businesses rebuild.

The Alberta and federal governments are putting a combined $5.5 million toward attracting tourists to the Rocky Mountain town of Jasper.

A July wildfire destroyed one-third of the town, including multiple hotels and 800 housing units.

Year-round tourism is Jasper’s main economic driver.

Soraya Martinez Ferrada, the federal tourism minister, says Ottawa will spend $3 million on tourism advertising across the globe to attract visitors back to Jasper.

Joseph Schow, her Alberta counterpart, says his province is putting $2.5 million toward the same goal.

Schow says some of the provincial funding will be earmarked for tourism businesses in Jasper to help rebuild and create new visitor experiences.

— More to come…