31% Of Urban Indians Now Use Quick Commerce For Grocery: Survey
NDTV
Among the popular categories, 42 per cent of shoppers use quick commerce for ready-to-eat meals and 45 per cent for salty snacks, according to the latest Shopper Trends Report.
Quick commerce has emerged as a pivotal growth driver in grocery shopping as 31 per cent of online shoppers now rely on instant delivery platforms and 39 per cent for their top-up purchases, according to a report from NielsenIQ (NIQ).
The report is based on a survey base of 4,500 consumers in major Indian cities like Delhi, Gurgaon, Noida, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Lucknow, Ludhiana, Jaipur, Ahmedabad, Indore, Coimbatore, Patna and Bhubaneswar.
It examined the shopping habits of people aged 18-65 who buy groceries at hypermarkets, supermarkets, TT stores, and online stores.
