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全球购物季促销提升中国品牌知名度

全球购物季促销提升中国品牌知名度

China Daily
Friday, December 09, 2022 02:44:56 PM UTC

近日发布的《中国品牌出海白皮书》显示,中国品牌出口额呈现快速上升趋势。越来越多的中国品牌被海外消费者认识和接受。

从“黑色星期五”到“网购星期一”,眼下,全球购物季活动仍在火热进行中,中国品牌海外销售取得不俗表现。近日发布的《中国品牌出海白皮书》显示,中国品牌出口额呈现快速上升趋势。越来越多的中国品牌被海外消费者认识和接受。

Chinese brands have seen booming sales and are gaining in popularity among overseas consumers during promotional events like Black Friday and the Cyber Monday online shopping spree, as a rising number of Chinese companies are stepping up efforts to expand their global footprint.

随着越来越多的中国企业加大全球扩张力度,中国品牌在“黑色星期五”和“网购星期一”等促销活动中销量激增,在海外消费者中越来越受欢迎。

 

China-made smart home appliance products and sound equipment have been favored by foreign buyers, witnessed by an explosive growth in sales. On the first day of the Black Friday shopping carnival, sales of robotic vacuum cleaners from Dreame, a Chinese home appliance maker, ranked first on Amazon's online marketplace in Germany.

中国制造的智能家居产品和音响设备受到外国买家的青睐,销量呈爆炸式增长。2022年“黑色星期五”大促第一天,追觅旗舰款扫地机便在德国亚马逊平台取得了扫地机品类销售冠军的好成绩。

 

Statistics from AliExpress, Alibaba Group's business-to-customer platform, showed Chinese augmented reality goggles have been the bestselling products during this year's promotional campaign in overseas markets, with sales revenue jumping more than fivefold year-on-year in November.

阿里巴巴集团的企业对客户平台全球速卖通的统计数据显示,国产增强现实眼镜成为今年海外大促期间最火的商品,11月以来销量同比增长了5倍。

 

Shenzhen Everycom Technology Co said the transaction volume of its projectors skyrocketed eightfold in November compared with the same period last year.

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