Škoda Auto India focuses on automatic vehicles to propel its growth

Škoda Auto India focuses on automatic cars to drive growth, aiming to double market share by 2025.

Škoda Auto India, celebrating 25 years in India, has now decided to focus on automatic cars as a major differentiating factor to power its next round of growth.

While the industry automatic average is 25%, it is 53% for Škoda Auto and the company plans to take it to over 70%, Ashish Gupta, brand director, Škoda Auto India told The Hindu.  

“We are very strong in automatic and have a robust portfolio. We want to play on our strength in the market. Our automatic technology is proven and there is opportunity in the market and we can influence this as a strategy,” he said.

With this the company is planning to double its market share in 2025 from 1.8% from year till date and 0.9% in 2024. Besides this it plans to retain its number 7 rank among passenger car companies in the country which it has achieved from 11th position previously, he said.  

“India is the most important growth market for Škoda Auto outside Europe. We are focused on building a strong, future-ready brand with strength of purpose, clarity of vision, and agility of execution,” Mr Gupta said.

“Our product offensive strategy is in tune with evolving consumer needs and aspirations, fuelling our journey of progress. We are getting closer to customers, strategically expanding our network, and reinforcing our legacy of quality, safety, and value,” he said.

“With the wheels in motion across all our business imperatives, 2025 will be the year where we significantly strengthen the brand and surge ahead in India,” he added.