Apple apologizes for iPad Pro "Crush!" commercial after online criticism
CBSN
Tech giant Apple on Thursday issued an apology following widespread backlash over a new commercial released earlier this week for the latest iPad Pro which shows an array of artistic tools and objects being destroyed.
Titled "Crush!," the ad was posted Tuesday to Apple's YouTube channel and CEO Tim Cook's social media account. It features a myriad of objects getting smashed in a large hydraulic press. Set to Sonny & Cher's "All I Need is You," the casualties include musical instruments, cameras, paints and books.
"The most powerful iPad ever is also the thinnest," a voice narrates as the press lifts back up to reveal Apple's latest product.
On Nov. 13, 2016, Dr. Eric "Scott" Sills, a renowned California fertility doctor, called 911 and reported finding his wife and business partner Susann Sills unresponsive at the bottom of the stairs. An initial investigation revealed some evidence that was consistent with an accidental fall. But as "48 Hours" correspondent Tracy Smith reports, other evidence pointed to something more sinister. DETECTIVE: How do you know she — she got an email? MARY-KATHERINE SILLS: I woke up and my dad was just like on the covers just laying there like there wasn't enough room to get in I guess. So, he was just laying there.