United States

Gerber launches national search for its next ‘spokesbaby’

Oh, baby! Does your child have what it takes to be the cherubic face of Gerber? For the 10th year in a row, the childhood nutrition giant is searching for its national “spokesbaby.” “Parents or legal guardians of children from birth to 48 months are encouraged to submit their little one’s photo and story on Gerber’s online submission portal for a chance to have their child serve as a Gerber ambassador for the year,” the company said. A grand prize of $25,000 is included. “As we celebrate our 10th anniversary of Photo Search, we’re extremely proud to look back on all of the babies that we’ve celebrated and to continue Gerber’s longstanding heritage of recognizing that every baby is a Gerber baby,” Gerber chief Bi ...