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Spotify buying The Ringer in bid to boost podcasts

Spotify announced Wednesday it will buy sports media company The Ringer in an effort to bolster its booming podcast business. The Sweden-based streaming giant will expand its podcast offerings with the more than 30 audio programs produced by The Ringer. The upstart company is helmed by sports expert and podcaster Bill Simmons, whom Spotify said it expects to hire along with The Ringer’s roughly 90 employees. “The Ringer’s proven track record of creating distinctive cultural content as well as discovering and developing top tier talent will make them a formidable asset for Spotify,” Dawn Ostroff, Spotify’s chief content officer, said in a statement. Spotify did not disclose the price of the deal, which is expected to close i ...
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