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Google breaks out YouTube ad business for first time

Breaking News EmailsGet breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.SUBSCRIBEFeb. 3, 2020, 10:41 PM UTCBy Ahiza García-HodgesGoogle’s parent company, Alphabet, revealed Monday that YouTube brought in $15.2 billion in 2019, the first time that the company has revealed financial details about the video platform.As part of its quarterly earnings report, Alphabet reported that YouTube generated $4.7 billion of revenue in the fourth quarter of 2019. Those figures don’t include revenue from other sources, such as subscriptions to YouTube TV or YouTube Premium.Monday’s earnings report also provided historical perspective for YouTube’s ad growth, which has nearly doubled from $8.15 ...
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