United States

As 'Star Wars' disappoints, studios might need to adjust streaming-age expectations

(CNN)The summer that "Star Wars" premiered, many saw the movie multiple times. Then again, there were only three major TV networks and VHS machines were brand new, leaving little prospect of watching it outside a theater for quite a while.Flash forward 42 years, and the ninth "Star Wars" movie, "The Rise of Skywalker," is poised to cross the $1-billion box-office threshold worldwide, and $500 million in North America. Yet those results are widely considered disappointing, which might not entirely grasp that the media landscape is rapidly changing, and whether Hollywood needs to begin recalibrating expectations to fit the streaming age.Although it's pretty well understood that streaming has negatively impacted traditional TV networks, the j ...