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New Subway boss John Chidsey to take control of advertising

Subway’s new boss is making moves toward a new national ad strategy that might finally help the beleaguered company put Jared Fogle behind it, The Post has learned. John Chidsey, who took over America’s biggest restaurant chain in November, stunned store operators on Friday by saying he will be seizing control advertising, which used to split about 40-60 between territories and headquarters. Subway’s Milford, Conn., HQ will now control 95 percent of the budget, which is funded by store contributions. Chidsey announced the shake-up in a 10-minute video that also blasted the company’s current marketing strategy as ineffective, sources said. The restaurant chain known for the $5 footlong is considering using the money to buy big ...
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