United States

Retailers caught selling real fur as fake, Humane Society says

It’s a faux fur fake-out. Two online retailers, Boohoo and Zacharia Jewellers, have been called out in separate rulings for promoting pompom sweaters and headbands featuring fake fur — when in fact it was real, likely rabbit. “Consumers should be able to trust the ads they see and hear — and they certainly shouldn’t be misled into buying a faux fur product in good conscience only for it to turn out to be from a real animal,” Miles Lockwood, the UK’s Advertising Standards Authority’s director of complaints, told The Guardian. “That’s not just misleading; it can also be deeply upsetting.” Real fur products being advertised as fake is a widespread issue in the UK that animal activist group the Humane Society In ...