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Don’t get too excited about those Whole Foods price cuts

It’s going to take a lot more than this to shed that “Whole Paycheck” nickname. Amazon’s price cuts last week at Whole Foods — which claimed discounts of 20 percent on hundreds of items — amounted to a measly drop of 1 percent in the total bill for a typical shopping trip, according to a Wall Street analyst’s report on Monday. That’s despite Amazon advertising a slew of deals for its Prime members, including slashing the price for a pound for organic strawberries to $2.99 from $5.99; charging $3.99 for a pound of heirloom tomatoes instead of $4.99; and cutting the price of a pound of Pacific cod fillets to $9.99 from $12.99. The big catch: Amazon has meanwhile hiked prices on a slew of other groceries, mostly beverage ...
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