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Amazon’s ad business is skyrocketing compared to its competitors

Amazon’s booming ad business is on track to surge by more than 50 percent this year, while Google’s and Facebook’s share has hit a wall, according to a new report. The online behemoth is still a distant third when it comes to selling digital ads, controlling 6.8 percent of the market compared with Google’s 38.2 percent and Facebook’s 21.8 percent, according to eMarketer. But the Seattle giant is expected to control nearly 9 percent of digital spending this year, growing faster than either Google or Facebook were when they were comparable sizes. Meanwhile, Google and Facebook’s market share is expected to stall, according to eMarketer, which tracks digital spending. “Amazon has a major benefit to advertisers, especially ...
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