United States

Apple’s HomePod struggles in crowded smart speaker market

Apple is cranking out smart speakers, but tech heads aren’t listening. US consumers bought a record 66 million smart speakers last year — up dramatically from 37 million a year earlier — but Apple nabbed only a 6 percent share of the market, according to a study released Tuesday. The report from Consumer Intelligence Research Partners found that Amazon’s line of Echo speakers, powered by the Alexa voice assistant, continues to dominate the niche with 70 percent market share. Google had 24 percent share. Apple’s Siri-powered HomePod, released last February, clawed its single-digit percentage mainly at the expense of Google, whose share had been 31 percent the previous year, versus Amazon’s 69 percent, according to CIRP. A ...