United States

Amazon has a bizarre, new strategy for dealing with threats to cloud business

Online retailing giant Amazon has a new strategy for dealing with threats to its cash-cow cloud business: Pretend they don’t exist. At the Seattle-based company’s annual conference to promote its cloud business in New York in July, the tech giant imposed restrictive new rules on participating companies by forbidding them to talk about the competition, The Post has learned. Companies with booths at the event who dared to name Amazon’s cloud competitors, like Microsoft or Alibaba, had to either remove the offending language or see it covered up with tape, sources told The Post. It’s not just the names of the competition that got scrubbed. Amazon also banned any language suggesting Amazon’s cloud business isn’t the only digi ...