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Pique faces criticism in $3 billion Davis Cup revamp

(CNN)He's a World Cup winner and one of Spain's most celebrated footballers, but Gerard Pique hopes to avoid an own goal in his controversial $3 billion revamp of tennis' Davis Cup that began in front of a less than packed house in Madrid this week. The Barcelona defender's investment company Kosmos has signed a 25-year deal to run the new-look nations team event as part of a pact with the ITF, but the format has attracted plenty of criticism.Instead of the traditional three-day format where one nation hosted another -- bringing a unique atmosphere and often full stadiums, especially at the highest tier -- 18 nations have assembled in Madrid with the champion crowned this Sunday. Matches are contested over the best of three sets after five ...