United States

Are Impossible and Beyond burgers better or worse than red meat?

Health experts have a beef with fake meat. Plant-based meats — lab-grown alternatives that look, smell and taste like the real deal — have never been bigger. Grocery stores and upscale restaurants now stock shockingly realistic riffs on beef, sausage and chicken, made by cutting-edge companies like Impossible Foods and Beyond Meat. Even fast-food restaurants are on board: You can buy a cowless Impossible Whopper at Burger King, a vegetarian Beyond Sausage Breakfast Sandwich at Dunkin’ and chicken-free Beyond Fried Chicken at an Atlanta KFC. The trend, fueled by health and environmental concerns over meat consumption, is only growing: Investment firm UBS estimates that the plant-based-protein industry will be worth $85 billion b ...