United States

British magazine The Face is back and available in the US

The Face, the avant-garde music, style and pop culture magazine from London that last published in Britain in 2004, is back in print and available in the US as of this week. It is being relaunched with an entirely new business model that its new parent company, London-based Wasted Talent, thinks will click with millennials on both sides of the Atlantic. The company first relaunched The Face as an Instagram account in March and launched the website in May. “It’s not really a magazine,” said Wasted Talent CEO Jerry Perkins, who bought the rights to the shuttered publication from Bauer Media. “It’s a platform that happens to have a print magazine as the center.” He said he expects to spend about 5 million British pounds ($6. ...