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Dwayne Johnson and Dany Garcia put muscle behind Athleticon

(CNN)Dwayne Johnson and business partner Dany Garcia are putting their combined strengths behind a new, ambitious venture in 2020 called Athleticon. The event, set to take place next October in Atlanta, Georgia, will celebrate athletics, wellness and entertainment -- three things the pair knows plenty about. The convention, billed in an announcement as the first of its kind, is a joint venture between The Garcia Companies, Seven Bucks Companies and IMG. In an exclusive conversation with CNN, Garcia, CEO and Chairwoman of The Garcia Companies and TGC Management, called Athleticon a "culmination" of her and Johnson's body of work throughout the years.Three years in the making, Garcia said Athleticon was influenced by their experiences at fit ...
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