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Parents feel pressured to spend more for back-to-school season

’Tis the other season. It’s time for back-to-school shopping, a period that is starting to catch up with the Christmas holiday shopping season as a reason for angst. As retailers are understandably crowing about what seems to be shaping up as another record-setting back-to-school shopping season, a growing number of Americans say they are participating in this spending spree only under pressure. The National Retail Federation reports that families with children in elementary school through high school plan to spend an average $696.70 to get their kids ready to learn — fashionably, and with the latest gadgets at their disposal. That’s up from $684.79 last year and tops the previous record of $687.72 set in 2017. Families with ...
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