United States

Tiffany & Co. launches larger men’s collection to pump up sales

Tiffany & Co. is launching its first comprehensive jewelry collection for men in October as it seeks to diversify its traditional customer base. The line announced Thursday is part of the Tiffany’s strategy to attract younger shoppers and pump up sales, which have been dampened by a decline in spending by tourists from China and elsewhere. Tiffany has sold money clips, cuff links, rings and other traditional jewelry for men. Now it’s seeking to put a more modern spin on what it offers men. The new men’s collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry. It will also begin selling home furnishings and accessories like cocktail shakers, ice tongs and beer mugs, with men in mind. The ne ...