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Instagram pond with $1 entrance fee saved an Indonesian village

Social media can destroy tourist attractions. But sometimes Instagram’s power can be used for good. It can even save a village. Fifteen years ago, the small Indonesian village of Ponggok could barely sustain itself. According to the South China Morning Post, residents lacked money and education, unemployment was high and those who were lucky to have jobs earned income from working on farms or in quarries. When it came to tourism, Ponggok wasn’t even a blip on the radar. Today, the village is one of the most prosperous in the country, enjoying riches of almost $1 million per year. What changed? In abstract terms, the gift of vanity, and social media’s ability to broadcast it. More concretely, the town added an attraction: A gorg ...