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Teens are depending on ‘safety blanket’ life coaches now: study

Well, that’s one way to get through your awkward teenage years. Instead of a nodding therapist or good ol’ mom and dad, Gen Zers are hiring life coaches — professional cheerleaders who specialize in helping people get through personal or career challenges — to tell them how to live their lives. Life coaches are typically associated with high-powered execs looking to get an edge at work. But this generation? They need an edge in life, according to recent reports: Professional hiring site Bidvine tells the Guardian it’s seen a 280 percent surge over the past year in life-coach bookings and that more than half of those were made by people 18 to 22 years old. And the International Coaching Federation found that 35 percent of Ge ...
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