United States

Jony Ive felt Apple neglected design under Tim Cook: report

The Apple executive responsible for the iconic look of the iPhone left the gadget maker last week after years of feeling that design at Apple had lost its cachet under Tim Cook, a new report claims. Jony Ive, who is credited with the design of the iPhone, iPad and Apple Watch, had stepped back from day-to-day management long before he announced last week he would be leaving the company after nearly 30 years, according to the Wall Street Journal. The report suggested that much of the cause of the split can be laid firmly at the feet of Cook, who took on the CEO role after Steve Jobs died in 2011 and prioritized operations over design. Whereas Ive and Jobs worked together closely — prompting the design team to be considered “gods ...