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Madonna’s ‘Madame X’ sales tail off after concert promo

The marketing schemes that catapulted Madonna’s “Madame X” album to the top of the charts in Week 1 came back to haunt her in Week 2 — with sales tanking 95 percent. The Queen of Pop made it to the top of the debut charts during her album’s first week out, starting June 14, by selling the equivalent of 86,000 albums, according to music sales tracker BuzzAngle. But in a trend that music sources say is becoming increasingly common— only 34,000 of the 86,000 were traditional Week 1 sales. The remaining 52,000 albums were disbursed directly to fans either through pre-orders, and only counted after the album’s release, or as complimentary CDs for buyers of tickets to Madonna’s forthcoming “Madame X” tour. This set up a ...
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