United States

Too much streaming content is causing viewer ‘paralysis’: Nielsen

Stuck between The Rock and “A Quiet Place”? You’re not alone. Nielsen’s new Total Audience Report found that the average TV viewer takes seven minutes just to pick what to watch. Chalk it up to too much choice. The proliferation of streaming services such as Netflix and Hulu and video-on-demand (VOD) options are leading to “paralysis among consumers,” according to Deadline. Homes with internet-enabled TV-connected devices spiked from 67 percent to 72 percent — and households with subscription VOD services rose to 70 percent from 65 percent, Broadcasting & Cable reports. Still, among adult subscription-video-on-demand (SVOD) users, only a third of them bother to browse the menu to find content, with 21 percent saying the ...