United States

Apple is trying to jumpstart iPhone XR’s middling sales

Apple is pulling out all the stops as it scrambles to prop up sputtering sales of its new iPhone XR. The Silicon Valley giant on Tuesday took the unprecedented step of advertising a trade-in deal on its website that gives the new iPhone XR an effective price as low as $449. That’s despite the fact that the XR hit the market just five weeks ago, and its retail markup of $749 makes it by far the cheapest of this year’s stratospherically priced iPhone lineup — $250 less than the next cheapest model. Separately on Tuesday, Apple launched a dedicated online portal for active duty military and veterans, with popular gadgets including iPhones and iPads getting a 10 percent discount. It will work much the same way as Apple’s student ...