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Payless trolls shoe snobs with fake luxury ‘Palessi’ store

How much would you pay for a pair of Payless shoes? If you attended the beleaguered retailer’s recent Santa Monica event, the number is $600, according to Adweek. The discount shoe chain occupied a former Armani store, called it “Palessi” and stocked it with heels, boots and sneakers onto which they slapped inflated price tags ranging from $200 to $640. Their shoes normally fetch between $20 to $40. They then invited group of influencers who collectively dropped $3,000 on Palessi shoes within a few hours and crowed about the shoes’ workmanship and style. In one video, a man said, “I could tell it’s made with high-quality material,” while a female shopper called a heel “elegant and sophisticated.” She is then told th ...
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