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Goldman Sachs analyst thinks $749 iPhone XR is too cheap

Goldman Sachs is putting a new spin on sticker shock. A tech analyst at the Wall Street bank took one look at the $749 price of Apple’s just-unveiled iPhone XR and thought it was too low. Say what? see also New iPhone XS is really just another iPhone X Apple’s newest iPhone is bigger, faster and tougher — but... While many shoppers might blanch at the $50 increase from the iPhone 8 Plus, Rod Hall thinks Apple should have priced the XR a bit higher — like $849. “The new LCD ‘XR’ model was priced lower than we had thought likely,” Hall wrote. “This effectively ...
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